Vailliencorp Brand statement
Vailliencorp creates unisex clothing that is generally experimental and more tailored at an avant-garde audience, primarily for fans of darker colors and more dramatic and industrial-looking silhouettes.
A primary value for Vailliencorp will be to utilize pre existing deadstock fabrics and upcycled materials, creating unisex garments that truly feel unique and genderless as opposed to recycling concepts from menswear and womenswear, and having deliberate purpose behind all of the design details and stylistic choices.
These products are made for a customer looking to purchase a more unique piece to wear for special occasions and events. These garments will not necessarily be easy to pair and wear on the daily, but they will be perfect for standing out and booking unique and distinctive for wearing out. Vailliencorp will offer high quality garments at a price range that reflects the material costs and time required to create the pieces.
These items will be premiered in bi-annual runways, along with social media. There will also be a webstore to purchase items. These garments will succeed because those who appreciate the design aesthetic and creative approach will purchase and share the garments, and it will gradually develop its own niche within the mid-range fashion community. While it is a higher price point, the level of creativity and uniqueness is generally only available at higher prices. Vailliencorp’s consistency will allow it to remain successful in fashion.
In summary, Vailliencorp allows me to freely design and create products without the restrictions or limitations of a particular prompt or assignment. This line will always be produced by hand, and will never follow designated timelines, deadlines or seasonal releases. Instead, this line is based on what I want to create at the time that I want to create it, putting genuine design before the desire to earn profit.